Design at Magis takes a team, a team that easily adapts to the company’s vision, which itself stems from a delicate balance between a sense of reality and utopia.
The vision should not be so grand that it’s unrealistic, but grand enough to motivate and pose a challenge. And it should be possible to make it come true, but only at the price of hard work. It all has to start with a good idea, because without a good idea there is no design—just a simple exercise in style.
It takes two to design: the company (with all of its voices) and the designer. They need to pedal in tandem, in perfect synchrony and symbiosis, but it’s the company that holds the handlebars and decides what direction to take.
Me Too: a collection of furniture and accessories created in 2004 to enable children to experience the creativity, sensations and solutions dreamt up by the big names in contemporary design.
The idea of Me Too originally came from Eugenio Perazza, the creator of Magis, a leading firm in the Italian-made market, who wanted to give his granddaughter a table to draw on. Leafing through various catalogues, he realised there was no furniture for children of her age, or even a little older, that offered advanced design characteristics, like grown-up furniture, but also a simplicity of use suitable for little ones.
http://www.magisdesign.com