Ferruccio Laviani, born in 1960, graduated in architecture at the polytechnic institute in Milan. By 1986 he was a member of the De Lucchi studios working with various companies helping him to gain the popularity as one of the most prestigious European designers. One of his many duties was to run the exhibit Technique Discretes: le design du mobilier italien 1980-1990 at the Louvre in Paris. The partnership between Kartell and Laviani began in 1991 as a consultant responsible for designing and setting up presentations and exhibits. Laviani also designed one of the Kartell’s stages for the “Furniture Fair of Milan”. Later, in 1997 Laviani designed and created a new shop in Via Turati along wtth the new corporate identity of Kartell worldwide. His products are best sellers and his design influence can be seen in a wide range of Kartell products.