As part of the Home/Office Project the brand decided to work on transforming an industrially produced object by
the use of a traditional textile technique. Instead of having as a
starting point a refused object as in PET Lamp, they decided to work on a classic design, the Aluminium Chair
by Charles and Ray Eames designed in 1958, and apply to it an
ornamentation full of connotations.
The starting point was not just analysing the object itself but also
the company which manufactures it and the status it has achieved.
Vitra’s great achievement has been bringing the office home and taking
the home to the office, and ACdO wanted the project to materialise that
concept through a subtle intervention which generates a strong visual
impact.As a sign of respect to the chair, it has had a non
aggressive and reversible intervention by just passing a needle through
the holes of its standard net woven fabric leaving its trace in the form
of a Victorian petit point flower. Two icons clashing to bring to life
the concept of the manufacturer of the chair.
The ornamentation of the chair is done stitch by stitch,
completely by hand, by a professional artisan. It challenges our
preconceptions and stresses our impression of just how much hand labour
and how much industry is really applied to what we understand as an
industrial object.
The Aluminium Chair is a global product, sold worldwide
with minimum variations. The Home/Office project offers the possibility
of transforming the Aluminium Chair into a local product by local
artisans.
ABOUT THE DESIGNER
After completing his Business Management studies at Madrid Complutense
University, he begins his training in product design at the Instituto
Europeo di Design in Milan and later graduated with honours
from Central Saint Martins College of Art and Design in London. During 2011 and 2012 he conceives and develops PET Lamp Project, which has
been a growing success since its presentation at Rosann ...
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