As part of the Home/Office Project the brand decided to work on transforming an industrially produced object by the use of a traditional textile technique. Instead of having as a starting point a refused object as in PET Lamp, they decided to work on a classic design, the Aluminium Chair by Charles and Ray Eames designed in 1958, and apply to it an ornamentation full of connotations. The starting point was not just analysing the object itself but also the company which manufactures it and the status it has achieved. Vitra’s great achievement has been bringing the office home and taking the home to the office, and ACdO wanted the project to materialise that concept through a subtle intervention which generates a strong visual impact.As a sign of respect to the chair, it has had a non aggressive and reversible intervention by just passing a needle through the holes of its standard net woven fabric leaving its trace in the form of a Victorian petit point flower. Two icons clashing to bring to life the concept of the manufacturer of the chair. The ornamentation of the chair is done stitch by stitch, completely by hand, by a professional artisan. It challenges our preconceptions and stresses our impression of just how much hand labour and how much industry is really applied to what we understand as an industrial object. The Aluminium Chair is a global product, sold worldwide with minimum variations. The Home/Office project offers the possibility of transforming the Aluminium Chair into a local product by local artisans.
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ABOUT THE DESIGNER
After completing his Business Management studies at Madrid Complutense University, he begins his training in product design at the Instituto Europeo di Design in Milan and later graduated with honours from Central Saint Martins College of Art and Design in London. During 2011 and 2012 he conceives and develops PET Lamp Project, which has been a growing success since its presentation at Rosann ...