“Honesty is what makes a product understandable and is what describes
the products functionality. If you understand the product, it does not
need any explanation. The essence of my design is for it to be bought
and used. Therefore, it has to satisfy not only the functional aspects,
but also the psychological and aesthetic needs. For me simplicity
describes the true identity of objects and makes them trustworthy. In my
design, I try not to add any unnecessary details. I work with
simplicity by highlighting the necessities instead of hiding them. It
gives the product a simple and honest expression.”
ABOUT THE DESIGNER
Normann Copenhagen is a Danish design company with the mission to create original and innovative products in a simple and contemporary design that withstands the test of time. Or in other words, to challenge conventional thinking and make the ordinary extraordinary through great design.Established in 1999 by Jan Andersen and Poul Madsen, the Normann Copenhagen brand encompasses a wide and continuo ...
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