Soft Wood

Design as exploration, as an experience of difference. Two primitive, rough pine planks confuse the senses and alter the perception: visual trickery, promising solidity which is merely a illusion. Touch it and be surprised: the wood is soft and merely the effect of a super realistic digital photo print. Beneath the cover is no-distortion, different density foam, while the frame is in real wood and the legs are in pine plywood with adjustable height glides.
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Alfredo Häberli was born in 1964 in Buenos Aires, Argentina. He moved to Switzerland in 1977, and graduated from the Zurich School of Design in 1991. In 1993, he set up his own studio and has subsequently worked for leading design companies. Alfredo Häberli’s broad interest in design is neither formal or fashionable, he focuses on simply discovering new ways of looking at everyday situations. His ...
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